mining equipment market

(a) in the short term, state-owned and private enterprises in

First of all, state-owned enterprises concentrating on major clients and projects. State-owned enterprises in large scale, with advanced technology, rich reserve of talents, strong capital, good reputation, these factors established the state-owned enterprises of the three major advantages: one is producing mines in the construction of the core, the highest technical content, the profit rate of the device with the highest; the second is to take advantage of their strong comprehensive strength the overall contracting of projects. The third is to take over large construction projects for mines. For example, CITIC Heavy Industries Group is one of the largest state-owned mining machinery manufacturing enterprises, its main service is to provide complete sets of equipment and related services for large mining enterprises.  

 

Secondly, private small customers, concentrating on small projects. On the one hand, compared with the state-owned enterprises, private enterprises in technology, capital, talent, connections have huge gap, limited production capacity and technical strength makes private in the project unable to compete with state-owned enterprises; on the other hand, large state-owned enterprises attention in the construction of large projects, on some small projects "small profits" disdain, inability to monopolize all mining machinery project, simply don't do the project.  

Of the above reasons created the basic pattern in the mining machinery industry: the peace of state-owned enterprises and private enterprises; state-owned enterprises to eat meat, eat little meat of large private enterprises, small and medium-sized enterprises soup. In the next fifteen years, this pattern will continue.  

 

(two) private profits, vicious competition enterprise data lead to increased profits. In recent years, the high profit stimulus, many companies began mining equipment R & D and production of investment. Mining machinery enterprises rise, manufacturers uneven. Especially many small and medium-sized manufacturers, the target market is more dispersed, industry profit margins shrink. At the same time, the influx of foreign products, leading to increasingly fierce competition in the industry, the domestic mining equipment manufacturers a lot of pressure.  

Light technology, similar products; re marketing, vicious competition. In the increasingly fierce competition, many small and medium-sized enterprises began to blindly imitate the original equipment on the market counterfeit production, ignoring the innovative technology and product technology content. This is a kind of to customers extremely irresponsible practices, the very disadvantageous influence on the development of the mining machinery industry. Similar products lead to transfer the focus of competition by "the technical competition" to "marketing competition", and due to the mining machinery industry as the automobile industry that has a set of complete, mature marketing system, industry chaos, various poor marketing means endless: price war intensified; network promotion fight; overwhelming advertising; false information, false information all over the sky flying.  

 

It can be said that the mining machinery industry now ", became a Demons and monsters danced like mad.". Due to the fair competition, should belong to the mining machinery industry profits are mining enterprises, advertisers, distributors plundered, if not for the integration of industry, so will face is industry wide collapse.